About the Studio
Marketing Architecture
New Orleans, LA
Between Projects is a marketing architecture studio based in New Orleans. We design and build integrated marketing systems for organizations entering their next phase of growth.
Our clients have typically outgrown the way their marketing is organized. Brand, advertising, websites, analytics, CRM, and reporting have evolved independently, creating unnecessary complexity and limiting growth.
We help reconnect those parts into a coherent system—one that improves clarity, supports better decisions, and compounds over time.
Four Connected Disciplines
Our Process
Our work is organized into four connected disciplines. Each serves a distinct purpose while contributing to a single integrated marketing system.
Marketing Blueprints
Define the system.
Every engagement begins with understanding how the current marketing system works—and where it doesn’t. We assess existing capabilities, identify constraints, and develop a practical blueprint for what should be built, improved, or connected.
Deliverables
- Growth Diagnostics
- Marketing Audits
- Opportunity Assessments
- Marketing Architecture
- Strategic Roadmaps
- Measurement Frameworks
Brand Systems
Express the system.
A brand is more than a logo or messaging framework. We build identity systems that create consistency across every customer touchpoint while giving organizations a durable foundation for future growth.
Deliverables
- Brand Strategy
- Visual Identity Systems
- Messaging Frameworks
- Design Systems
- Content Guidelines
- Presentation & Report Systems
Digital Infrastructure
Build the system.
Digital infrastructure connects strategy to execution. We design and build the websites, platforms, and operational tools that support marketing, measurement, and everyday decision-making.
Deliverables
- Website Design & Development
- Content Management Systems
- Analytics Implementation
- CRM Integration
- Marketing Automation
- Reporting Dashboards
Growth Systems
Operate and improve the system.
Marketing systems are never finished. Through ongoing optimization, campaign management, and performance analysis, we help organizations strengthen results and continuously improve over time.
Deliverables
- Paid Media Management
- Search Strategy
- Landing Page Optimization
- Conversion Optimization
- Performance Reporting
- Ongoing Partnership
Studio Leadership
Jonah P. Langenbeck
Operator
Designing systems for organizations entering their next phase of growth.
Jonah P. Langenbeck is the founder and operator of Between Projects, a marketing architecture studio based in New Orleans.
For more than two decades, he has helped organizations navigate periods of growth, change, and reinvention by designing the systems that connect brand, demand generation, digital infrastructure, and measurement. His work spans cultural institutions, hospitality, destination marketing, nonprofit organizations, and founder-led businesses.
His approach combines strategy, design, technology, and operations into a single integrated practice. Rather than treating marketing as a series of campaigns, Jonah works with organizations to build durable systems that improve clarity, support better decision-making, and create long-term value.
His work draws inspiration from architecture, editorial design, systems thinking, and information design. Every engagement is viewed as an opportunity to build infrastructure that helps organizations adapt, grow, and evolve over time.
Outside of client work, Jonah maintains an independent research and publishing practice exploring design, technology, organizations, and the systems that contribute to human flourishing.